The Possible Effects of Automattic’s Acquisition of Scroll Kit

From Torque by Jay Hoffmann

Interesting acquisition. Type of tool that gives a SQUARESPACE feel to a site.  Can’t wait to play with it!

To add to its list of recent acquisitions, Automattic snatched up New York startup Scroll Kit last week, and added its creators to the WordPress.com product group. If you haven’t heard of it, Scroll Kit is a visual website building tool, with a snappy drag and drop interface. Their platform features simple WYSIWYG tools that allow users to create a simple one-page website simply by dragging images and text around a page in pre-configured templates.

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